In honor of Earth Day next spring, Active Interest Media will
offer subscribers of Yoga Journal the
option of receiving the May 2008 issue digitally instead of in print, and will
plant a tree for every digital issue it sends.

"This is an excellent opportunity not only to lighten our
carbon footprint but to offer readers a chance to experience Yoga Journal in a new way," Bill Harper,
vice president and group publisher of Active Interest Media’s Healthy Living
Group, said in a statement. AIM will tap Zinio to convert the issue to a digital

Subscribers who sign up online
will receive Yoga Journal‘s digital issue
by e-mail on April 2. The issue will feature downloadable music and audio
interviews, and will be able to be sent from reader to reader. Sister
publication Vegetarian Times also is
set to offer a digital edition of its April issue.

For every issue (both titles) that is sent digitally, AIM
will plant a tree in India-the
birthplace of yoga. Up to 5,000 trees could be planted, the publisher says.

In addition to helping the environment Harper hopes the
digital issues will attract new readers. "We are acting like a new-school
record company, allowing a cut from a new album to reach as many people as
possible with the hope that they will come back to buy the album or other songs."

Print’s Place in the Media Mix, 2016
Check out this related session at The Folio: Show, November 1-2 in NYC!

In many markets, print remains a critical component in completing the 360-degree relationship with the reader. It serves an unduplicated…