2007 Relaunch: Publishers Unveil New and Improved Web Sites
Several publishers stepped up their digital initiatives in the first two weeks of the New Year with the relaunch of their magazine Web sites and through the purchase of new sites.
Time Increases Online Offerings
Venerable newsweekly, Time magazine, which struggled last year with falling newsstand sales and advertising revenues, relaunched its Web site this week to include 24/7 news coverage and more interactive features.
Other changes to the site include a feature called "The Ag," an aggregation and summary of the top news stories from daily newspaper and blogs around the world to be posted each day by 7 a.m. The magazine also will offer, free of charge, an archive of stories and covers dating back to the magazine's 1923 debut issue.
Hearst Buys Social Network, Plans to Launch New Sites for Three Magazines
Hearst Magazines Digital Media has purchased an online social and dating network for teens and young adults from eCrush.com Inc. The flagship site, eCrush.com allows users to find out anonymously if someone they have a "crush" on feels the same about them. The deal, the terms for which were not disclosed, also included eSpin-the-Bottle.com, a profile-based site that allows the Gen-Y set to connect, flirt and make friends online; and HighSchoolStyleBoard, a photo-rating site that allows users to post photos in different categories such as "best hair" and displays a Top 500 list for the highest vote getters.
Later this month, Hearst will launch interactive, prom-planning destination, MyPromShopper.com. Next month, it will relaunch new Web sites for CosmoGIRL.com, Seventeen.com, and Teenmag.com. Each new magazine site will feature a unique design, as well as interactive content, photos, video and podcasts.
CMP Redesigns CRN.com, Launches Complementary Print and Web Publications
The CMP Channel Group has redesigned technology news site, CRN.com to include expanded online news coverage and new tools. It has also added more analytic news and advertising opportunities to CRN Magazine, as well as given it a more sleek design that makes its easier to carry and hold.
CMP has also launched CRN Tech, a new monthly magazine to showcase new products and technology to solution providers that will help drive growth in their services sales. CRN Tech will have its own Web site and produce live events around the country.
Primedia Redesigns MotorTrend.com
Primedia has launched a redesigned Web site to complement Motor Trend. The new MotorTrend.com provides buyers and enthusiasts with feature articles, purchase information, reviews, and video streams, as well as blogs, forums, buyer's guides, event coverage and virtual road tests.
The site also features a wider, cleaner layout that is easier to use and navigate, and features enhanced search capabilities for integrated content packages of product features, video and other digital assets with in-market data.
Hachette Adds Virtual Test Drive to CarandDriver.com and RoadandTrack.com
Hachette Filipacchi has added virtual test drive functions to both its Car and Driver and Road and Track Web sites. The sites feature virtual, one-on-one road tests down winding country roads with race car driver Tommy Kendall. The program took a year to implement and can be accessed at CarandDrive.com/vtd or RoadandTrack.com/vtd.
The function also allows users to virtually walk around the car in any directions and spin the car to look at both interior and exterior features. The site will also feature editorial reviews from their complementary magazines.
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