American Business Media announced the finalists for its 2007 Jesse H. Neal Awards today. Considered the “Oscars” of business journalism, the Neal Awards, now entering its 53rd year, represent the best of b-to-b journalism.
So how come “the best” always seems to be the same handful of large publishers? A look at this year’s finalists reveals some familiar names: Nielsen Business Media (seven nominations), Hanley Wood (10 nominations), McGraw-Hill (eight nominations), Crain Communications (five nominations) and Advanstar Communications (12 nominations?!?). Some of the usual magazine standbys are here as well: Ziff Davis’ Baseline (Grand Neal Winner in 2005), Nielsen’s Editor & Publisher and Advanstar’s Medical Economics.
I’m not writing this because these aren’t worthy finalists (they are, and all do excellent work), nor because Folio: didn’t make the list (well, not entirely anyway). But aren’t there more b-to-b publishers doing notable work than the same old big guys?
Two years ago, when covering the 2005 Neal Awards, an attendee told us, “I’m not saying they’re not deserving but it’s getting to be like the Academy Awards. It would be nice to see some new blood up there.” Doesn’t seem like much has changed.
The Neal judges should be commended for including some fresh faces this year such as Phoenix Media Network’s Produce Business (nominated for Best-Staff Written Editorial or Opinion column) and James Informational Media’s Aggregates Manager (nominated for Best How-To Article or Subject-Related Series of How-To Articles). But it’s time more smaller b-to-b publishers start feeling the love.