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Why Publishers Join Associations



By Linda Zebian
04/28/2006

In the past six months associations have seen steady increases in their membership numbers. Media companies, publishers and suppliers are willing to spend money on dues ranging from as little as a couple hundred to thousands of dollars per year to be a part of the magazine community, taking advantage of the networking opportunities, conferences, and print and e-mail publication benefits offered by associations.

Dan Tratensek, editor of Do-It-Yourself-Retailing, says he doesn't see his $1,000 Society of National Association Publications membership fee as a barrier. "We are an association publication competing on a commercial b-to-b marketplace platform against titles published by larger houses," he says. "There are a small percentage of SNAP members like us, and we talk to those folks at meetings and we make sure we are up on editorial management and press technology."

Sara Kosowsky, director of the publishing division of Transplant Chronicles, says she is unable to go to the SNAP conferences due to her lack of a travel budget, but joined in 2005 because it was the only way she could receive a copy of the association's magazine, Association Publishing. "The membership hasn't changed our publication very much, but I like the magazine. I receive a weekly newsletter and I find the articles very interesting," she says.

ABM Nears 300 Members, While MPA Posts 220
Both American Business Media and Magazine Publishers of American have seen a steady increase in membership, boasting 290 and 220 current members respectively. Membership fees are based upon company revenue. Frank Giammanco, president and CEO of First Vision Media Group, says he focuses much of his time on the eyecare industry and joined ABM to stay connected to the publishing business. "In b-to-b media, you spend so much time on the market you cover, you sometimes forget about the community you're a part of," he says.

Debbie Stoller and Laurie Henzel, co-publishers of Bust, are fresh MPA members, and are looking forward to attending the association's IMAG conference in New York. "As indie publishers, Laurie and I have a variety of experience, but the magazine business is an old business with a lot of great models and rules of thumb and we are hoping to learn a lot," says Stoller. "We are looking for smaller budget solutions. MPA may very well be a large umbrella organization, but this conference reaches out to magazines like us."

Ad Agency Looks To CRMA
Bangor Metro, the first regional publication produced by ad agency Marketing Media, applied for City and Regional Magazine Association membership just three months after its launch. Publisher Mark Wellman says he joined because being an ad sales veteran, he knew he had a lot to learn about city and regional magazine publishing, and that MPA was too general for the information he was looking for. "We learned to be socially active in the community we serve, by printing photos from local events," he says.

Berkshire Living publisher Michael Zivyak credits CRMA for his upcoming June launch of the spin-off title, Berkshire Living Home+Garden. "The CRMA logo on our masthead gives us credibility in the marketplace," he says. "People respect that we are a part of a national organization of high quality magazines."

New Faces:
New association members over the last six months www.snaponline.org

ACA News, American Chiropractic Association Monitor on Psychology, American Psychological Association
APSA Publications, American Political Science Association Performance Improvement, International Society of Performance Improvement Community Manager, Community Associations Institute Perspective on Physician Assistant Education, Association of Physician Assistant Programs COSE Update, Council of Smaller Enterprises Provider, American Health Care Association Do-It-Yourself Retailing, National Retail Hardware Association Stateline Midwest, Council of State Governments Funworld Magazine, International Association of Amusement Parks and Attractions The Actuarial Review, Casualty Actuarial Association Industrial Engineer, Institute of Industrial Engineers The Jury Expert, American Society of Trial Consultants Journal of Parental and Enteral Nutrition, American Society for Paternal and Enteral Nutrition The Prosecutor, National District Attorneys Association Transplant Chronicles, National Kidney Foundation www.americanbusinessmedia.com Advertising Specialty Institute InExpo Alexander & Edwards Publishing JP Morgan Partners Automated Resources Group, LLC Lyons Media, Inc. BevNet.com Inc. MarketNext Inc./Food Inc. Magazine DM-NY Global/Internationalist Paperloop Group Exhibit Surveys, Inc. Qiosk.com, Corp First Vision Media Group, Inc. RFID Journal GES Expositions Services Scranton Gillette Communications Greenhaven Partners Signet Research, Inc. HG Financial Services Yahoo! Inc. Incisive Media www.magazine.org August Home Publishing Company LTB Media BabyCenter.com Maya Magazines, Inc. Bust Magazine Metropolitan Opera Guild Cuatro Media, Inc. NewsMaxMedia Inc. D Magazine Partners Northeast Municipal Forum DEG.com Communications Olsten Publishing LLC Downshift Media, Inc. Pokemon USA, Inc. Downtown Media Group Sister 2 Sister Magazine FFF Enterprises Tango Publishing Flyy Girl Magazine The Church of Jesus Christ of Latter-day Saints Hallmark Publishing The Times of NWI/Lee Enterprises Hoffman Media, LLC Transviet IMEX Corp. Idea Outpost, LLC Turnstile Publishing Company Kriedt Enterprises, LTC What's Next Media, LLC Lakeside Capital Group, LLC www.citymag.org 201 Down East Bangor Metro Berkshire Living Martha's Vineyard Magazine

By Linda Zebian
04/28/2006







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