When Pr People Do Their Organizations A Disservice
As it turned out, the communications person had to reschedule once and I needed to reschedule once, and the assistant did a great job of being the intermediary.
I donâ€™t have a huge ego, but all along, I was kind of feeling that the contact should have been direct. Why did we need an intermediary? I call CEOs directly every day. In the public-relations business, itâ€™s all about a one-to-one relationship, right? And Iâ€™m the editor and publisher of the magazine, after all.
So anyway, we schedule the lunch for this afternoon. After passing through the Midtown Manhattan office-building security, I went to a very nice private dining room. Where I waited. I waited 10 minutes. Then the corporate communications chief and a PR assistant came in and greeted me. Very pleasant.
But: They had no idea who I was, really. They were not familiar with Folio:. They didnâ€™t know our mission. They didnâ€™t know our circulation. They didnâ€™t know at least one of the senior executives in their own company.
The lunch was great, but the conversation was awkward. "Do you cover whatâ€™s going on in digital," one of them asked me. About 45 minutes in, I started picking up the conversational cues that the meeting was over. I obliged. Fine by me.
The corporate communications chief and the PR assistant then left without shaking my hand or showing me the way out. I was left standing in the room. Clueless? Rude?
Hmmm. I thought these meetings were about establishing relationships.
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