On The Value Of Events
This month, FOLIO: launched a new print newsletter called Magazine Event Strategies. Currently, about half (53 %) of FOLIO: subscribers work for organizations that produced at least one event in the last 12 months. The category is the second most-anticipated area of growth behind e-media, according a FOLIO: and Readex Research survey. MES offers tips on cost cutting, effective launch event tactics and behind the scenes looks into some of the most successful (and not so successful) conferences, tradeshows, parties and virtual events programs out there.
Kerry Smith, the president and CEO of Red 7 Media, has been working on the idea for this newsletter for a while nowâ€”inspired by his experience publishing Event Marketer and FOLIO: magazinesâ€”and he chose me to manage the details and assist him in getting it off the ground.