TNS Media Intelligence Predicts 5.4 Percent U.S. Ad Spend Increase in 2006
By Bill Mickey 01/19/2006
Market and advertising information provider TNS Media Intelligence expects a 5.4 percent increase in total U.S. advertising spending in 2006, according to its full-year forecast. Expenditures will total $152.3 billion. Growth measured 3 percent in 2005.
Magazines will account for the second largest slice of the pie, with 20.5 percent of the total ad spend, behind Television with the lion's share at 43.7 percent.
TNS predicts consumer magazines will measure four percent growth over 2005 and b-to-b will barely beat flat with one percent growth. Hispanic network television will register the most dramatic growth at 10.4 percent versus 2005 figures.
Driving the growth this year, says TNS president and CEO Steven Fredericks, are the winter Olympics, mid-term election advertising, which is expected to surpass 2004 levels, and steady economic growth.
FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry. Some comments may be reprinted elsewhere online or offline. We encourage lively, open discussion and posts, and
only ask that you refrain from personal comments and remarks that are off topic. We reserve the right to edit/remove comments. Thanks for
being part of the FOLIO: community.