Reed Elsevier, parent of Reed Exhibitions, has sold its Canadian industrial and manufacturing tradeshow portfolio, as part of a strategy to align its business operations in North America. The Jordan, Edmiston Group represented Reed Elsevier in the transaction, the terms of which were not disclosed.
The Society of Manufacturing Engineers purchased seven of the shows: Plant Maintenance & Design Engineering, Western Manufacturing Technology Show, Canadian Manufacturing Technology Show, Advanced Manufacturing Expo, Montreal Manufacturing Technology, Southwest Ontario Industrial Show and Canadian Manufacturing Week. Vance Publishing purchased Woodworking Machinery & Supply Expo and SIBO.
The sale was the final step in a strategic alignment for Reed, focusing on four specific areas of growth: hearth & home; security; luxury & lifestyle; and life science/healthcare. Reed retained its Canadian retail events in Jewelry, Publishing, Golf, and Infosecurity. Earlier this year, it purchased the National Hardware Show Canada.
In related news, Reed Business Information Monday said it will acquire BuyerZone.com, an online lead generation company.