B-to-b publisher Reed Business Information, a division of Reed Elsevier, will acquire BuyerZone.com, an online lead generation company. The closing of the sale is expected to occur around the first of the year, according to a statement from the Jordan, Edminston Group, which represented Reed Business in the sale. The terms of the transaction were not disclosed.

BuyerZone is an online b-to-b marketplace that links prospective buyers to qualified suppliers of more than 125 business product and service categories, including office and industrial equipment, telecom, technology, human resources, financial products and retail services. The company has facilitated more than $5 billion in transactions since 2004. The acquisition is expected to accelerate online growth for RBI.

Posted by Marrecca Fiore