A Recap of FOLIO:'s 2005 Startup Stories
By Folio: Staff
debuted in 2002 as a food-oriented title targeted to chefs in a food service category filled with restaurant business titles. In 2004, the magazine ran as a quarterly. In 2005, the title went to b-monthly. "That created a lot of opportunities both from edit, circ and advertising side," says vice president and editorial director Bill McDowell. "There's a lot of credibility once you reach bi-monthly."
launched into the women's sports market - a category many larger publishers, including Conde Nast and Time Inc. - failed to capture. The magazine is headed into its fourth year, and founding editor and publisher Michelle Theall notes that they've just won and Eddie and reduced costs by ten percent in 2005. In 2006, the magazine will relaunch as Women's Adventure Magazine with several former Outside magazine staffers coming on board. Plans also call for a build-out of the magazine's Web site.
debuted last year as the print offshoot of online portal Energy Central. The magazine has moved from "startup mode" into "production mode," according to CEO Steve Drazga. "Most advertisers at the start were tentative, taking 1 or 2x placements; now many are committing for all of 2006," he says.
in November 2004. Nonetheless, publisher Anita Sharp planned to boost it to 200,000 circ by end of 2005. Did they?
The 45,000-circ magazine, which launched with "no budget" as a supplement in CMP Media's Network Computing in 2003, went monthly this year, completing its first BPA audit in June. Along the way, it secured a handful of 2005 honors including an ASPBE award, a WPA Maggie and a Circulation Excellence award from CM.
Vitals Man/Vitals Woman
- both Fairchild Publications titles - which ceased publication as of September and October issues respectively.
is averaging 200,000 unique visitors a month.
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