MPA Selects New Ad Agency to Continue 3-Year, $40M Campaign
By Dylan Stableford
ABM, the association's b-to-b equivalent, retains current agency.
The Magazine Publishers of America
announced today the selection of Wenham, Massachusetts-based Mullen as the agency of record for its 3-year, $40 million advertising campaign to tout the power of print.
announced today the selection of Wenham, Massachusetts-based Mullen as the agency of record for its 3-year, $40 million advertising campaign to tout the power of print.
The campaign, handled by Fallon New York, was launched
in February 2005, and included a series of faux future covers
and t-shirts as well as a live demonstration
in May outside of the network television industry's so-called Up Front presentations to media buyers.
in February 2005, and included a series of faux future covers
and t-shirts as well as a live demonstration
in May outside of the network television industry's so-called Up Front presentations to media buyers.
In July, Minnesota-based Fallon announced that it would shutter its New York office, leaving the MPA to seek out other options.
Also Wednesday, American Business Media
, the association of business-to-business media companies, announced that it had retained DiMassimo, Inc., New York, as its advertising agency, with a planned campaign roll-out for the first half of 2006. Its budget, however, has yet to be determined.
, the association of business-to-business media companies, announced that it had retained DiMassimo, Inc., New York, as its advertising agency, with a planned campaign roll-out for the first half of 2006. Its budget, however, has yet to be determined.
Post Comment / Discuss This Story - Info/Rules
blog comments powered by Disqus
RECENTLY in M and A and Finance 
MOST READ on FOLIO:
- I Want Media Panel: Top Trends in Digital Publishing
- Hanley Wood Acquires Conference and Expo from U.S. Green Building Council
- People On The Move | 5.23.13
- No Surprises: ABM BIN Numbers Show Print Declines, Digital Gains
- Digital Revenues Rise, Print Continues to Fall for Future plc
CONNECT WITH FOLIO: NOW
Find What You Need
FOLIO: mediaPRO
CAREER CENTER
FOLIO: PRIME SPONSORS
FOLIO: PRIME SPONSORS
Access Intelligence
- 10 Norden Place
- Norwalk, CT 06855
- Tel. (203) 854-6730 Fax (203) 854-6735
© 2013 Access Intelligence. All rights reserved. | Privacy Policy | Contact Us