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LIST MANAGEMENT 2006;THE CHALLENGES & OPPORTUNITIES



By FOLIO: Staff
01/20/2006

LIST MANAGEMENT 2006;THE CHALLENGES &
OPPORTUNITIES

12 TRENDS THAT ARE SHAPING THE LIST INDUSTRY

The boundary lines between publisher, list manager, list broker,
mailer and database marketer are a moving target; and by the way, who said
that prices were supposed to be negotiable?

6 SOLUTIONS TO THE TOUGHEST LIST CHALLENGES

Circulators say this is the most challenging time they have ever seen
in terms of response rates and revenue generation. But there are some
solutions out there.

List Company Outlook & Strategies for 2006

ALC

CLIENTLOGIC

LAKE GROUP MEDIA

STATLISTICS

By FOLIO: Staff
01/20/2006







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