Launching A Digital-Only Magazine
A new magazine has hit the womenâ€™s lifestyle market but this one is exclusively digital. VivMag is a digital magazine led by former editor in chief of Shape, Anne Russel. Itâ€™s one thing if an established magazine decides to offer a digital edition, or decides to stop print production but keep a Web site like Elle Girl and Teen People, but launching a new magazine in a strictly digital format could be risky.
Regardless of how good this digital magazine is (I tried to download it to check it out, but after a number attempts were blocked by my computer, I gave up), they might want to tread lightly. Digital magazines are now more than ever being labeled as ancillary and complementary products to print. At the recent Digital Magazine Conference, a number of magazine publishers were skeptical regarding the lack of return on their digital magazine investments.