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I Just Lost An Awesome Pr Contact


Bill Mickey By
10/20/2006 -02:00 AM






We’re having a tough week with our pr contacts, and fellow editors and writers, I know you can empathize with this one. A pr contact I’ve come to depend on frequently for corporate sources, a rarity, I know, is leaving his job. This guy was always accommodating, often in the 11th hour, securing savvy contacts who consistently contributed usable stuff.

While unsolicited pitches sometimes do work, and those kind are certainly appreciated, he never pitched with merciless regularity and sent releases sparingly. He implicitly understood how the pr-editor relationship with Folio: works –- he didn’t sell, he cooperated, fully recognizing that a productive relationship with a trade pub can elevate his colleagues’ stature in an industry that habitually looks in on itself.

Perhaps he didn’t pursue this tactic with other outlets, I don’t know. But he knew what worked best with Folio: and didn’t force the issue.

The real value of the relationship was he was confidently enthusiastic about having his colleagues participate in a story. When I’d call, usually on the verge of a deadline, he’d quickly grasp the angle of the article and sniff out the right contact at his company, get it set up and get out of the way. It showed real confidence in Folio: and our eternal quest for an informative peek behind the magazine-publishing curtain. He never badgered, worried about who else was being quoted in a story, fretted about previewing quotes, or set me up with useless, pandering lunch meetings. He showed a keen understanding of the editorial process and always appreciated the coverage. He will be missed.





Bill Mickey By -- Bill Mickey is editor of Folio:. Follow him on Twitter: @billmickey

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