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Hearst Magazines Partners with Glam Media (posted 12/15)



By FOLIO: Staff
12/15/2006

Hearst Magazines has inked a syndication deal with fashion and lifestyle portal Glam Media that will bring articles from Hearst publications, beginning with Marie Claire, to Glam.com.

Under the agreement, Marie Claire will provide Glam with editorial content from the magazine, as well as interactive content, such as the blog it contributed to Glam earlier this year on 2006 fashion weeks. Links to Hearst magazine Web sites to promote subscriptions and circulation also will be featured on Glam.com.

Marie Claire, in turn, will use Glam Media's fashion, beauty, and lifestyle channels and other features - including GlamSpace, the site's social- networking community for fashion fans - to create a new experience for readers.

In related news, Glam Media said today it has received $18.5 million in Series C funding from Duff Ackerman & Goodrich Ventures, with participation from existing investors Accel Partners, Draper Fisher, Jurvetson, WaldenVC and Information Capital. The money will be used to grow the fashion and style network and expand its sales and editorial teams. Currently, 7 million unique visitors visit Glam Media, which is comprised of 200 fashion and lifestyle Web sites and blogs, each month, according to a statement from the company.

By FOLIO: Staff
12/15/2006







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