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FOLIO: WIRE | Playboy Apologizes | Apprise Media Acquires | More



By Linda Zebian
04/06/2006
Private Investors Launch Success
Success, a new consumer title focusing on the idea of balancing professional and personal life, will hit newsstands June 6. With a planned ratebase of 650,000, the publication, which is published by a group of private investors, will start off with three issues for the year and is projected to be monthly by 2009.

Gay Bryant, former vice president and editor of Family Circle, will take on the role of editor in chief. Billboard's former vice president of integrated sales and brand marketing, Joseph Guerriero, has been named publisher. The magazine will compete in an already crowded category that includes Forbes, Business Week, Inc. and Fast Company. Conde Nast also plans to launch a still-unnamed business title this year.

Playboy Apologizes to Cover Girl

Hugh Hefner, founder of Playboy and Playboy Enterprises Inc. sent actress Jessica Alba a personal apology for featuring a photo of her in a bikini on the March cover without her permission. In return, Alba announced she will drop the claims she made against the publication.

Alba had threatened to take legal action against Playboy's unauthorized use of a promotional photo from a role she played in the film "Into the Blue," which she claimed, lead readers to assume she was nude on the inside pages of the magazine. Alba's lawyers claimed that she had refused to pose for the cover beforehand and asked the March issue be pulled from newsstands.

Hefner's apology letter also included a pledge to donate an undisclosed amount of money to two charities supported by the actress.

Apprise Media Acquires DRIVE! Series

The Action Pursuit Group (APC), Apprise Enthusiast Media's sports and games-based operating company, announced the acquisition of DRIVE! Media, publisher of automotive enthusiast titles focusing on car and truck shows in various markets across the country. The DRIVE! publications will supplement APC's current automotive enthusiast collection which includes Drag Racer, Drifting and StreetTrucks magazines.

Reader's Digest Association Announces Acquisition of Allrecipes.com

Reader's Digest Association has purchased the food and cooking Web site, Allrecipes.com for $66 million. The transaction will be funded using existing debt capacity and is expected to be completed in the fourth quarter of the company's fiscal year, which ends June 30.

VS Publishing Acquires Lifestyle Publications

Orlando-based VS Publishing has acquired of Lifestyle Publications, a collection of 11 luxury community magazines.

The deal has doubled VS's publication number to 22 titles. Lifestyle Publications is a free monthly glossy sent to residents of central Florida residents with the highest median household income in the area.

Conde Nast Merges Online Bridal Titles

Following on the heels of Epicurious.com, the merger of Condenast Traveler and Concierge.com, Conde Nast Publications plans to unite the Web sites of three of its bridal magazines--Bride's, Modern Bride and Elegant Bride -- under the one address, Brides.com.

Respectively, the company's 16 local, bridal magazines like Modern Bride Houston and Modern Bride Atlanta also will be grouped under the Bride's brand, and will be renamed Bride's Houston and Bride's Atlanta, etc. These local publications will be companions to the single Brides Web site.

Adobe Introduces New Printing Software

Adobe Systems Inc. has launched Adobe PDF Print Engine, new printing software that allows print hardware to produce complex PDF design files, such as transparencies. Original Equipment Manufactures (OEMs) will be implementing the software as they customize systems for printers.

The software will be sold as a Software Development Kit and allow for last minute changes during print production including content corrections, repurposing jobs for output on different printing systems and high-resolution previewing driven by the same rendering engine as final stage Raster Image Processors (RIPs).

Pohly Company Named New Publisher of The Advertiser

The Association of National Advertisers (ADA) has chosen The Pohly Co. as publisher of the association's bi-monthly member magazine, The Advertiser. The Pohly Co. will be responsible for all editorial content, graphic design, advertising sales and production projects and also work with the magazine and ADA on event and sponsorship sales.

Scrapbook Answers Takes Market Share

The October premiere issue of Scrapbook Answers won market share with almost 40 percent of the scrapbook market in the U.S. and Canada, according to research done by Curtis Circulation Company.
The magazine with a cover price of $7.99 beat out competitive titles Memory Makers and Creating Keepsakes magazines and accounted for 46 percent of the market in terms of retail dollars. According to Scrapbook's parent, Future US, subscriptions to date are 75 percent higher than the goals set for the entire year due to high levels of direct mail responses and newsstand sales.

Preferred Destinations Sold to OCR Magazines

Freedom Orange Country Information, publishers of OCR Magazines, has announced the acquisition of Preferred Destinations magazine. The quarterly publication has a circulation of 75,000 and is distributed in Orange County, Calif. hotels and resorts.

OCR releases its first issue this month and plans on launching a Web site to accompany the print magazine. Preferred Destinations adds to OCR's existing collection of lifestyle titles including Coast, Orange County Home, Private Showing and Orange County Kids.

By Linda Zebian
04/06/2006







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