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FOLIO: WIRE | Penn State: Fashion Mags' Unlikely Darlings | Delta Redeems SkyMiles for Mag Subs | Gonzo's Widow to Launch Woody



By Dylan Stableford
01/04/2006

Penn State: Unlikely Fashion Magazine Darlings

It's not unusual for a fashion magazine to run a photo spread featuring subjects who would not normally pose for one. It is, however, unusual for those subjects to pose for two in consecutive months. Such was the case with the Penn State Nittany Lions, whose marching band, shot by Annie Leibovitz, was featured in the December issue of Vogue and whose student body, including members of the football team, was the subject of a 46-page spread
in the January issue of W. According to a story on the university's Web site
, W's creative director Dennis Freedman, a Penn State alum, conceptualized the idea. Orange Bowl victories aside, the school's glossy fashion renaissance marks quite a turnaround for a school that had been called the most "unfashionable" by Women's Wear Daily in January 2004.

Future Circ Controversy? Delta Offers Mag Subscriptions for SkyMiles

Just when you thought it was safe to fly, the controversy surrounding the magazine industry's sponsored circulation and various in-flight programs seems to have developed a new wrinkle. Delta Airlines is offering its customers the option to redeem their SkyMiles, the frequent flier mileage points accrued by passengers, for magazine subscriptions. "Get more out of your SkyMiles today by redeeming them for magazine Awards at NO CASH COST!" reads the promotional copy
on Delta's Web site
, which includes subscriptions to Business Week, Sports Illustrated and Golf Digest. "Choose from over 50 popular titles and enjoy up to an entire year with nothing to buy and absolutely no strings attached!" There does seem to be at least one string, however: flying Delta.

Gonzo Widow to Launch Magazine

The widow of Hunter S. Thompson is launching a magazine of her own. According
to the Aspen Daily News, The Woody Creeker, slated for debut later this month, will include "stories, photographs, poetry and other various musings about life in Woody Creek," the Colorado town where Thompson lived and ultimately committed suicide last year. "I only intended to put this out with a photocopier, a stapler and a list of contributors," she tells the paper. "But this has become a bigger project than I anticipated." The magazine is being backed by George Stranahan, a longtime Thompson confidante who also backs the Mountain Gazette.

Multiple Sclerosis Foundation Quarterly Launches Audio Edition

MSFocus, the 100,000-circ magazine of the Multiple Sclerosis Foundation, has launched an audio version. According
to the South Florida Sun Sentinel, Christopher Hudspeth, director and lead radio instructor at the Connecticut School of Broadcasting in Davie, Florida, volunteered to have students record a CD version of MSFocus in the school's studio. Editor Christine Ratliff told the paper an audio version of the magazine had been one of her goals, particularly because the condition limits patients' ability to do something as simple as reading a magazine. According to Ratliff, the audio version is available upon request.

By Dylan Stableford
01/04/2006







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