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FOLIO: WIRE Guns & Ammo Ad Wraps Confusing Cover | Magazine Coalition Rally to Draw Big Names | M&A



By Dylan Stableford
01/21/2006

Guns & Ammo Ad Wraps Confusing Cover

The current issue of Primedia's Gun's & Ammo features a cover wrap with the magazine's standard logo and URL at the top. Featuring the new Springfield XD in .45 ACP, it features mock cover lines such as "14 round 45ACP firepower" and ďľ‘Point & Shoot Ergonomics.'" Ads with the same design appear throughout the issue. The cover wrap has fooled more than a few readers, who've apparently looked through the magazine for an accompanying article (there is none).

Coalition Rally Slated for February Draws Big Names

The Magazine Marketing Coalition;the MPA's band of good news trumpeters;is planning a rally next month in New York to update publishers on new sales, research and marketing tools. And the roster of speakers for this rally;slated for 8:00 a.m. February 15 at the McGraw-Hill building;reads like a who's who of consumer magazine execs: Michael Clinton, EVP/chief marketing officer and publishing director, Hearst; Ed Kelly, American Express Publishing Corp. president and CEO; Jack Bamberger, VP-corporate sales, Meredith Corp.; MaryAnn Bekkedahl, EVP, group publisher, Rodale; David Carey, president, Conde Nast Business Group; Stephen Colvin, president and CEO, Dennis Publishing; Robin Domeniconi, president of corporate sales and marketing, Time Inc.; Mitch Fox, group president, Conde Nast Publications and Golf Digest Companies; Jack Kliger, president and CEO, Hachette Filippacchi Media U.S.; and William Kupper, president, BusinessWeek.

Future Magazine Execs to Follow Present Ones Around

Speaking of magazine executives, the MPA is prepping Job Shadow Day 2006;February 2-3;a chance for future magazine executives to follow present ones around. Twenty MPA members, including Martha Stewart Living, Hachette, Hearst and Dorchester Media, are slated to participate.

Noted: Iconic Vogue editor-in-chief Anna Wintour has been booked to speak at the 2006 Retail Conference;the annual gathering of magazine and book retailers, publishers, distributors and wholesalers;March 5-7 in Championsgate, Florida.

Targeted: Despite being the target of a recent $8 billion takeover bid, VNU said this week it will acquire a majority stake in BuzzMetrics, Inc., a market research company that tracks online media. The purchase price was not disclosed. The deal extends VNU's reach into the "fast-growing sphere of consumer-generated media, such as blogs and public message boards," the company said in a statement. Searching: Penton's Machine Design magazine is partnering with IDES to provide an engineering plastics search engine.

M&A Notes: Interweave Press Acquires Bead Show; Davler Media Acquires Parent Pubs

Following the growing number of publishing companies with events on their M&A radar, Loveland, Colorado-based Interweave Press announced its acquisition of Bead Expo this week. The "leading international bead bazaar and show" adds to Interweave's portfolio of bead enthusiast magazines Beadwork and Stringing. Clay Hall, CEO of Interweave parent Aspire Media, said his strategy "is to acquire and develop related media around our strong magazine franchises."

Davler Media Group, publisher of Manhattan's City Guide, announced that has acquired four parenting newspapers from Family Publications. The publications;Big Apple Parent, Brooklyn Parent, Westchester Parent and Queens Parent;have a combined circulation of 200,000. This acquisition will make Davler Media Group the largest publisher of parenting publications in New York City. David Miller, president and CEO of Davler Media Group CEO David Miller said in the release accompanying the deal that he plans to "aggressively grow the brands," including its Web site http://www.parentsknow.com/.

By Dylan Stableford
01/21/2006







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