Fitness, Men’s Journal Try Campy Stunts to Bond with Advertisers
FOLIO: WIRE | ‘First-Ever’ Urban Gay Men’s Lifestyle Mag to Get U.S. Debut | ’06 Neal Finalists
ABM’s 2006 Neal Award Finalists Announced
American Business Media announced today its list of finalists for the 2006, or 52nd Annual, Jesse H. Neal National Business Journalism Awards, which celebrate editorial excellence in b-to-b magazines. Among the finalists, which are vaguely reminiscent of last year’s finalists, and 2004’s for that matter, is IDG’s CMO, itself a frequent award-winner, which was shut down in January.
IDG/CXO Media, VNU Business Media, Ziff Davis, and McGraw-Hill, among others, are back in the running this year as finalists.
CMO shows up in two categories in Class A, up to $3,000,000 in advertising/circulation revenue, best single theme or special issue and best single issue of a magazine. A win in either or both would presumably be dedicated posthumously.
The finalists were chosen from over 1200 entries, and award winners will be feted March 23 among approximately 500 of their peers at New York’s Waldorf Astoria hotel. A full list of the finalists is available on ABM’s Web site.
‘First-Ever’ Urban Gay Men’s Lifestyle Magazine to Get U.S. Debut
Tapping into a pair of recent pop culture moments;ballroom dancing (TV’s Dancing With The Stars) and gays onscreen (Will & Grace, Brokeback Mountain);Ballroom Rockstar, a 35,000-circ gay bimonthly fashion and lifestyle magazine is set to launch in the U.S. Touting itself as the "unifying voice for [the] gay market and ballroom culture" and the "first-ever urban gay men’s lifestyle magazine," Ballroom Rockstar is backed by Phoenix Global Communications, a company financed by "entertainment industry personalities" and corporate investments. The company plans to launch other magazines and interactive media products in 2006, according its CEO Neil Lowe.
MPA: 257 Launch Announcements in ’05
The Magazine Publishers of America says there were 257 magazine launch announcements in 2005, nearly double the number in 2004. Including were 31 magazines for women, 22 sports-related titles and 13 magazines targeting African-Americans and Hispanics, respectively. There were also 10 print launches that originated as Web sites or online editions. Biting off Mr. Magazine, the MPA has a New and Noted section on its Web site to track the new offerings.
It’s one thing to take a client out to lunch. Quite another to take them to the gym, or, at their prodding, take a swim in Long Island Sound in January. Yet those are exactly the stunts a pair of magazines;Fitness and Men’s Journal;recently pulled. Earlier this week, Fitness announced a nationwide "You Can Do It" Agency Challenge, teaming with 22 ad agencies reach their fitness goals. "By encouraging our clients to lead healthy, active lifestyles and reach their personal goals, we are bringing the magazine to life," Fitness publisher Lauren Buerger said in a statement announcing the initiative. Last week, members of Men’s Journal’s ad sales staff took a morning swim in Long Island Sound after a poll of its clients picked the "Polar Bear Plunge" as the "adventure" they’d most like to see its staff try. The stunt was in advance of selling the magazine’s May "All-Adventure" issue.
Time Inc. Acquire ﾑBest URL in Golf,’ Operating Co.
Time Inc. acquired Golf.com;"the best url in golf," according to Time Inc. COO John Squires;and its operating company, SirenServ Inc. Terms of the deal were not disclosed. Golf.com, with its 1.3 million unique visitors per month, adds to Time Inc.’s existing golf portfolio, including Golf magazine, golfonline.com and Sports Illustrated’s golf-related verticals.
Gifting, and Receiving: The Week magazine sold 100,000 gift subscriptions in 2005, about a quarter of its paid circulation, according to the company.
Upping the Frequency: DLG Media’s Philadelphia Style, its seven-year-old flagship bimonthly, is adding a seventh issue in December. The magazine’s revenues were up 19 percent in 2005, according to the company.