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FOLIO: Wire | 12.28.06



By FOLIO: Staff and Linda Zebian
12/28/2006

Home-Business Magazine To Launch in February
Cutting Edge Media, a lead generation and marketing solutions company serving the direct sales, home business, and franchise and network marketing industries has launched From Home, Home Business Solutions for Women. The first issue, set to release in February will reach 50,000 women bimonthly.

Shock Fails to Shock, Hachette to Close Print Publication
Hachette-Filipacchi's short-lived foray into the "shocking" is coming to an end, at least in print form. The publisher today said it will shutter the print version of Shock magazine after just six months on the newsstand. The company says it will keep the magazine going online through its ShockU Web site. The February issue, which hits newsstands December 26, will be the publications last.

Hachette CEO Jack Kliger said the Web site, on the other hand, has been successful and will be redesigned and relaunched in Spring 2007. This is the second magazine this year that Hachette has shuttered, while maintaining its online presence. In April, the company said it would close teen mag, Elle Girl with its June/July issue.

Shock has been controversial since its May launch. In June, it was yanked from the newsstands of drug stores Brooks Eckerd and Rite Aid just one month after it arrived in stores. The chains said they pulled the magazine following complaints from their customers.

The publication was also sued for the use of a cover photograph image that belonged to blogger Michael Yon. Yon claimed he did not give the magazine permission to publish the photo. The image was of an American soldier holding an Iraqi child in his arms.

Yankee Redesigns for 2007
In a letter to readers posted to the Yankee Magazine Web site, executive editor Mel Allen has announced a number of changes to 71-year old magaizne including an increase in the size of magazine (which was made smaller due to paper rationing in WWII), a redesigned logo and design and new features. Changes also include moving departments from the back of the book to the front, while the magazine's Web site will feature access to archives and new interactive sections.

Singer Prince Shopping Around Magazine Concept
First Bono, now 1980's pop star Prince wants to publish a magazine. Prince, who briefly changed his name to a symbol in the 1990's, is said to be shopping around a title called 3121 Magazine that would be named for a Las Vegas nightclub where Prince currently performs. The publication would feature interviews with musicians and photos taken by Prince, whose songs include Purple Rain, Little Red Corvette and 1999.

U2 frontman Bono and his investment company, Elevation Partners bought Forbes last year and are said to be bidders on some or all of the Time Inc. properties that are currently for sale. It is not known which publishers have been approached with Prince's concept.

PayerPerPost Acquires Performancing.com
Orlando, Florida-based PayPerPost, a maketing company that connects advertisers to bloggers, videographers, photgraphers, podcasts and social networks, has acquired certain aspects of Performancing LLC, operator of Performancing.com, a Web site for professional bloggers.

The deal includes tools like Performancing Metrics, a fee blog analytics service which allows bloggers to track visitor stats, and Performancing Exchange, an online "classifieds" for bloggers. Performancing.com, which launched in 2005, reaches a community of over 28,000 blogging professionals. Two assets PayPerPost did not acquire include the Performancing for Firefox blog editor technology and the Performing Partners ad technology.

Entrepreneur Magazine Announces Woman of the Year Honoree
Entrepreneur Magazines in collaboration with OPEN from American Express, has announced Maureen Kelly, founder of Tarte Cosmetics, as the 2006 Woman of the Year. Kelly is featured in the current issue of the magazine. Her tips for success are also featured on the magazine's Web site. The announcement corresponds with the magazine's Women In Charge Conference, a one-day event deigned to give women actionable tactics to help start and grow their businesses. The conference is set for January 31 in Long Beach, California.

Former Us Weekly Columnist Convicted of Sex Charge
Ex Us Weekly gossip columnist Timothy McDarrah was found guilty of charges for soliciting sex with a minor last Wednesday. McDarrah, who was arrested last year by undercover federal agents after trying to seduce an undercover federal agent posing on the Internet as a 13-year-old-girl, was charged with one count of using the Internet "to attempt to entice, induce, coerce and persuade a minor to engage in sexual activity." After his arrest last year, McDarrah was suspended without pay from his position as editor of the magazine's "Hot Stuff" column. He faces a minimum of five years in prison.

By FOLIO: Staff and Linda Zebian
12/28/2006







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