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Folio: Wire | 10.19.06



Linda Zebian By FOLIO: Staff
10/19/2006

MPA: Forty-Seven New Magazine Launches in Third Quarter
The Magazine Publishers Association announced today that 47 new magazines were launched in the third quarter of this year, a 34.4 percent increase over the same period in 2005. The new titles included 17 lifestyle magazines, 14 titles targeting the affluent, 13 men's magazines, 12 women's magazines and nine new publications targeting African Americans.

Four MPA members announced new launches in the third quarter, which ended September 30, including Meredith's JunkMarkety Style, Sherman's Travel LLC's Sherman's Travel, Time Inc.'s SI Edge and Conde Nast's Vogue Living.

Ellegirl.com to Relaunch Next Week
ELLEgirl.com will relaunch on October 23 with multiple digital platforms, offering readers daily mobile text alerts and online video, as well as expanded editorial content and a new online section that allows teens to personalize the site with select content.

The redesign of the Web site and introduction of ELLEgirl mobile offers readers a more diverse user-experience and sense of community. Target is the exclusive advertiser of all new technology for the first month following the launch of the new ELLEgirl.com., including the mobile site, text message club and editorial videos.

Digital Newsstand Zinio.com Reports 154 Percent Growth in Transactions Over 2005
Zinio Inc., an online newsstand service that sells digital subscriptions and copies of magazines like Businessweek, Playboy, Car & Driver and Elle, says its Web site has experienced a 154 percent increase in transactions for the first eight months of this year, compared to the same period in 2005.

The site, which partners with Hearst, IDG, McGraw-Hill, Primedia, Hachette Filipacchi, Playboy Enterprises, Rogers Media, Transcontinental, and Ziff Davis, delivered more than 10.9 million digital magazines between January 1 and August 31 of this year, and more than 55 million since 2002.

Zinio.com, which has about 3.4 million registered users, also reported the monthly transactions, including subscription and single copy sales, are up to 166 percent compared to monthly transaction in 2005. On average, according to the statement from Zinio, the site's visitors conduct more than 21,500 transactions each month.

Radar Returns, Third Time's the Charm
Pop culture title Radar is easing itself back onto the magazine scene by re-launching its Web site and weekly e-newsletter. The print magazine will return to newsstands in February, according to the magazine's first e-newsletter, Radar Report. This will be the magazine's third launch, after it folded last October, due to a lack of advertising, after only a few months in publication.

Subscribers were welcomed back with an e-mail letter from the Radar staff which says that existing subscriptions will be honored. The letter also extends the magazine's "profoundest apologies" followed by a side note stating: "It wasn't our fault." The Web site is fully functional and also displays a number of advertisements thus far.

Magazines.com Becomes First Subscription Agent to Undergo New ABC Evaluation
Franklin, Tennessee-based, magazines.com has committed to be the first consumer magazine subscription agent to undergo a new Audit Bureau of Circulations program that evaluates the agent's standard operating practices to ensure its compliance with ABC's circulation bylaws and rules.

The new Agent Compliance Evaluation (ACE) program was approved by ABC's board of directors earlier this year and is its first qualitative evaluation designed for consumer magazine subscription agents. Under the program, ABC auditors conduct the evaluation using a control review process and transactional testing procedures to obtain reasonable assurance that agents under review are capable of conforming to the established ABC definitions, rules and policies governing subscription sales and reporting.

Business Mags See 4.5% Growth In July
Business publications reported 4.54 percent growth in advertising revenue over last year, according to the July 2006 Business Information Network report. Year-to-date revenue is up 1.43 percent. Pages showed little improvement with a 1.04 percent increase year-to-date and a 2.21 percent increase for July.

Advertising categories that showed impressive increases included Architecture, Design & Lighting; Resources, Environment & Utilities; and Aviation, Aerospace & Military, all of which saw increases of over eight percent in year-to-date revenue over 2005.

Software Developer Final Draft Buys Print Magazine
Final Draft, a Calabasas, California-based software company that develops products and services for scriptwriters has acquired 17-year-old Forum Publishing. The company's flagship asset, a 25,000-circ magazine called Script, will shortly be overhauled to reach a broader audience.

Until now, Final Draft has primarily been a software developer, producing a template-driven word processing product of the same name that helps automate the creation of screenplays. Final Draft, in conjunction with Script, had already been producing an annual event, called Scriptwriters Showcase, attracting close to 1,000 attendees.

The January issue will double its circulation to 50,000, with the ultimate goal f reaching 100,000. In 2008, Script will go from bimonthly to eight issues.

CMP Technology Acquires Producer of Conferences, Events for Gaming Professionals
CMP Technology has acquired The Game Initiative, a producer of conferences and events targeting game industry professionals, CMP announced today. The deal, effective immediately, will allow CMP to expand its offerings to the burgeoning game development community in the areas of online game development, casual games, and other topics served by The Game Initiative. The terms of the deal were not disclosed.

The Game Initiative's premier event, the Austin Game Conference, took place September 6-8, with 2,400 attendees and 150 vendors, featuring well-know speakers including Michael Dell, Jon Landau and Rob Pardo. The CMP Game Group looks to build on the success of the AGC, by leveraging its conference management experience, marketing resources, and exhibitor support from the industry-defining GDC, CMP said in a statement.

Treasury & Risk Management Redesigns, Renames
Wicks Business Information financial title Treasury & Risk Management has changed its look and its name. The new title, reduced to Treasury & Risk will focus on two editorial sections: tactical departments and a feature well. The changes, according the magazine's publisher, are a reflection of the changes in the finance market.

PINK Teams Up with Forbes.com
PINK, a professional women's lifestyle publication, and Forbes.com are joining forces to create a new business section news site with weekly articles for professional females. The content will be available on the Forbes.com leadership channel at forbes.com/leadership.

Linda Zebian By FOLIO: Staff
10/19/2006







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