The Custom Publishing Council earlier this week announced that custom publishing spending increased by more than 18 percent in 2006. This year was the fifth consecutive year that this area of publishing experienced growth.
Custom Pubs: Where The Money Is
The study, which was done along with Publications Management, reported custom publishing spending now accounts for 24 percent of the total amount companies allocate for marketing, advertising and communications. Thirty-nine percent of the companies surveyed said they planned to increase their custom publishing spending in 2007, while 48 percent plan on maintaining spending.