The Custom Publishing Council last week presented 36 custom publishing companies with 91 Pearl awards recognizing design, editorial and strategic initiatives for consumer and b-to-b custom publications. The third annual awards were given out Thursday evening during a ceremony at New Space in New York. The ceremony was attended by 150 people.

The council received 455 entries for magazines, newsletters and Web sites this year. Jane Ottenberg, president of The Magazine Group, presented the inaugural John Caldwell Lifetime Achievement Award to the Caldwell family. One of the CPC’s founding members, Caldwell passed away in 2005.

This year’s winners are:

The Magazine Group: 9 Awards
WebMD the Magazine (2)
Reach Guide for the CPC (2) for the U.S. Department of Defense
To Serve for AARP Foundation
Biz Tech for CDW (2)
Real Estate Portfolio for National Association of Real Estate Investment Trusts

Time Inc. Content Solutions: 8 Awards
Proto for Massachusetts General Hospital (3)
Beyond Rewards for Merrill Lynch
Dialogue for Metaldyne
All Animals for Humane Society of the US
My Ford
Total Rewards for Harrah’s Entertainment

Leverage Media: 6 Awards
Big Ideas in Technology for Goodwin Procter (4)
Capital Thinking for Patton Boggs
IP Business for WilmerHale

Pace Communications: 6 Awards
Epic for Northface (2)
Hemispheres for United Airlines
US Airways
Voyageur for Carlson Hotels Worldwide
Renaissance for Wachovia Bank

Penton Custom Media: 6 Awards
The Changing Faces of Help: The American Red Cross Turns 125 (4)
York Webcast Series
Military Communities of Excellence for U.S. Department of Defense

Meredith Integrated Marketing: 5 Awards
Figure for Charming Shoppes (2)
Forward for Daimler Chrysler
disfr�talo for Pepsi
Lasting Moments for Creative Memories Consultants

Spafax: 5 Awards
Pure Canada for Canada Tourism Commission (2)
Start Here for AICPA
On Air for Air Canada
in Magazine for LAN Airlines

Rodale Custom Publishing: 4 Awards
Diane, The Curves Magazine for Curves International (2)
Little Brown Book for Bloomingdale’s (2)

Story Worldwide: 4 Awards
Lexus Magazine (4)

Campbell-Ewald: 3 Awards
Deliver for the U.S. Postal Service (2)
Hagerty’s for car collectors

DCP: 3 Awards
Athletics for Oakland A’s
Buzz for Comcast Cable

McMurry: 3 Awards
The Ritz-Carlton Magazine (3)
HealthEdge for McMurry
USAA for military personnel

Redwood: 3 Awards
Sea Island for Sea Island Resorts (2)
New Outlook for Sears Canada

The Pohly Company: 3 Awards
In Bloom for Lion Food (2)
Fresh for Hannaford Supermarkets

HCP/Aboard Custom Publishing: 2 Awards
Explore for TACA airlines
Destination Hyatt 2006

AAP Custom Publishing
IN: Mind Body Life for Medical City Hospital

Azimuth Full Screen Publications
Sundowner for Abercrombie & Kent

Cross Content Comunica��o
The State of Brazil’s Children

Custom Solutions from SmartMoney
On Investing for Charles Schwab

D Custom
Sally Beauty for Sally Beauty Supplies

Hope Health
Employee Benefits: How to Effectively Communicate Change, an in-house publication

Imagination Custom Publishing
Executive Guide to Project Management for the Project Management Institute

John Brown Contract Publishing
Galerie Papers for M-Real

Journal International
Centurion for American Express

Journey Group
Wonders of America for the U.S. Postal Service

King Fish Media
Ducklings for Albertson’s

Kynamies Oy
Twentyfour 7 for Wartsila Corporation

Prism Media Group
INSTORE: The Magazine for Successful Retailers for the Dallas Market Center

MacDuff Publishing
One Crescent Way for Crescent Communities

Media Two
Charms of the Chesapeake for Maryland Office of Tourism Development

The Parenting Group Sampling and Custom Publishing
Nesting for Lysol

Shared Book
The Regent Commemorative Album for Regent Seven Seas Cruises

Wax Custom Publishing
HAO for Humana

Wiesner Custom Publishing
Home Builder for Home Builders Association of Denver

Pay-to-Play: How to Use Paid Ads on Social to Amplify Your Brand’s Content
Check out this related session at The Folio: Show, November 1-2 in NYC!

Many social networks are turning to paid posts as their main source of revenue—none more so than Facebook, Instagram and…