United Business Media’s U.S.-based subsidiary CMP Technology has sold Backbeat Books, a portfolio of non-core music enthusiast book titles to Hal Leonard Corp. for a $2.2 million in cash. Hal Leonard, based in Milwakee, Wisconsin, is a music print publisher. CMP is United Business Media’s b-to-b publishing division with a portfolio of hundreds of print, event and online publications.
CMP Sells Book Titles for $2.2 Million (posted 11/17)
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To kick off 2016, Folio: wants to know how media brands promote themselves to marketers and how they deploy marketing dollars in support of their sales teams. Please take a short survey about the changes in your direct sales and marketing efforts.
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