I only spent part of the day yesterday at the Western Fulfillment Management Association’s Circ Day LA, but it was clear that there was a buzz and vitality in the room. Held at the Los Angeles Athletic Club, the event attracted about 175 circulators, other publishing professionals and about 15 supplier companies mostly from California. But to me there seemed to be a sense of camaraderie at the event that demonstrates the strength of regional events. (Actually, 175 attendees also demonstrates the strength of this particular event—that’s a good turnout.)

As someone about to put on the 2006 Folio: Show in two weeks—by far the largest single magazine-industry event as measured by attendees and exhibitors—I also recognize the value of smaller, intimate regional events. Done well, in the manner of the CRMA, or the Magazine Association of the Southeast, these events provide professional development, networking and esprit de corps for large and especially smaller players in a particular section of the country.

Pay-to-Play: How to Use Paid Ads on Social to Amplify Your Brand’s Content
Check out this related session at The Folio: Show, November 1-2 in NYC!

Many social networks are turning to paid posts as their main source of revenue—none more so than Facebook, Instagram and…