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Are Advertisers Paying Too Little To Advertise Online?


By
09/19/2006 -02:00 AM






If the studies are right, and readers and advertisers really are abandoning print for the Web, then why aren’t more publishers charging a premium for online ad space?

It would be interesting to see how many advertisers would continue to gravitate online, if the price they paid to advertise was more in-line with what they pay to advertise in print publications. Thoughts?





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