The 32nd annual Folio: Show opens next week with more than 2,200 media executives and professionals expected to descend on the New York Hilton for this year’s event.
Attendees will be greeted by a radically different program and an event that goes beyond last year’s impressive debut under the management of Red 7 Media. Attendance is about 33 percent over last year’s event, which itself boasted a 27 percent increase in attendance and a 20 percent increase in exhibitors over the previous year’s show.
Even as Folio:’s event and editorial teams worked to develop a 2005 program designed to be a radical departure from the Folio: Show of old, the 2006 program has, yet again, been re-imagined from the bottom up.
This year, sixty sessions have been packed into two-and-a-half days, led by more than 140 of the industry’s most respected executives. “We wanted to create a program that offered more varied choices than in the past,” says David Evans, Red 7 Media’s managing director of events and corporate strategy. “In effect, we wanted to give attendees the opportunity to ﾑbuild their own’ Folio: Show experience - both in terms of their advance decisions and in terms of the choices made available to them once they’re onsite.”
Once there, Evans says attendees will find they have many options available to them, from the sessions, to Town Hall events, to roundtable discussions and an expanded exhibit hall. A total of 66 exhibitors will be assembled in the hall this year. Along with program flexibility this year, attendees have for the first time the ability to customize their event experience by purchasing conference passes to individual tracks, days or the entire program.
Industry disciplines are changing rapidly and the Folio: program has been assembled to address those changes on a variety of levels. Most noticeably, content has been split into Core and Advanced tracks for all of the major publishing disciplines – editorial, sales, marketing, circulation, and design and production – where attendees can receive hands-on training at their specific skill levels.
Also new to the show is the one-day Leadership track, which was designed for senior management and offers sessions that take an intensive look at media buying, M&A, marketshare, and the continuing church-and-state saga. Each of the five tracks will be peppered with advanced level Masterclasses.
“The idea here was to elevate the program into something that provides intensive training for the rank-and-file and up,” says Tony Silber, Folio:’s editor and publisher. “It’s been packaged in a more highly organized and comprehensive manner. It follows the natural path of a magazine industry career, in all the disciplines.”
The Folio: Show’s annual Eddie and Ozzie awards ceremony, which will take place Sunday evening at Cipriani in midtown Manhattan, is on-course to offer guests an evening that is memorable for winners, nominees and their supporters. “Last year’s event, introduced a stronger element of fun,” says Evans. “This year’s event will retain that, albeit in the grander setting of Cipriani. Our goal is to strike the right balance between honoring the winners and keeping the tone engaging.”
There’s still time to sign up. To do so visit Folioshow.com.