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12/31/1969

Magazine M&A Looks to Close Out Year on High Note

Three magazine acquisitions each representing unique segments of the industry, were announced in the span of two days this week, as publishers and private equity firms look to shor ...More

New York Hits the Streets

In its first ad campaign in eight years, New York uses guerrilla marketing for a boost. ...More

The Pros and Cons of Polybags

A great device for marketing leaves publishers divided on reader response. ...More

Next Generation Readers

Work on innovative content delivery systems today to capture tomorrow's customers. ...More

Face Up: Snowboard

An inside critique of recent magazine covers. This month: Snowboard ...More

Make Commissions Attainable

How one publisher simplified his team's back-end comp structure and achieved breakthrough sales results. ...More

Dialing In The Right Frequency

A magazine's ultimate frequency goal is only as reachable as its market is healthy. ...More

Quark Fights Back in Design Software Battle

Adobe's InDesign, once dubbed the "Quark Killer," has eaten into Quark's market share. Can Quark keep its footing with its upcoming version 7 and a new customer focus? ...More

Marketing Consumer Magazine Events to Attendees and Sponsors

Too many publishers take the "build it and they will come" approach. To ensure the right turnout, you need to leverage your own subscriber base, as well as the reach of your partne ...More

SWOP Changes With the Times

The production specifications organization continues to refine the manufacturing process. ...More




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