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Year-End Preoccupations

This is the time of year where hope and best intentions no longer count. For publishers and owners and revenue producers of all varieties, it's coming down to the wire, and you fin ...More

The Power of Pull Quotes

In 20 words or less, this editorial marketing tool can really sell a story. ...More

American Towman Strikes A Chord With Comic Strip

Readers, advertisers drawn into magazine by adventures of "AT." ...More

M&A Scorecard: November 2005

Two M&A market reports released recently reveal a busy three quarters for 2005. According to the Jordan, Edmiston Group, acquisitions of "interactive companies," which include onli ...More

Is A For-Profit Institute Right For Your Market?

How three companies are executing on the ultimate expression of integrated media;a membership-based association that creates a slew of new-revenue opportunities. ...More

Magazine M&A Looks to Close Out Year on High Note

Three magazine acquisitions each representing unique segments of the industry, were announced in the span of two days this week, as publishers and private equity firms look to shor ...More

New York Hits the Streets

In its first ad campaign in eight years, New York uses guerrilla marketing for a boost. ...More

The Pros and Cons of Polybags

A great device for marketing leaves publishers divided on reader response. ...More

Next Generation Readers

Work on innovative content delivery systems today to capture tomorrow's customers. ...More

Face Up: Snowboard

An inside critique of recent magazine covers. This month: Snowboard ...More

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