By Kristina Joukhadar | Circulation Management
US Airways will launch US Airways magazine in January;replacing America West magazine and US Airways' Attache;via custom publishing company Pace Communications
. The change is a result of the recent merger of the two airlines.
With a print run of 375,000 copies per month, the magazine will be placed on all daily flights flown by American West, US Airways and their regional partners. The first issue is expected to be 200-plus pages.
statistics, the average revenue growth for consumer magazines was less than 8 percent year over year in 2005. Most mass circulation titles either grew only slightly or fell. But inflight magazines as a category grew as much as 21 percent.