After 'Intense' Process, Primedia Business Changes Name to 'Prism'
By Dylan Stableford
Primedia Business, the company formerly known as Intertec Publishing, is changing its name once again.
unit to Wasserstein & Co. for $385 million in cash. The new entity temporarily held as PBI Media Holdings, Inc.
Also yesterday, the company announced
the acquisition of the assets of aviation directory publisher Boston Aviation Services (BAS). BAS publications include The Air Charter Guide, The Executive Traveler Edition and The Cellular Pilot. BAS will become part of Prism Business Media's Information data products group. Terms of the transaction were not disclosed.