With 1,000th Issue, Esquire Debuts Full Archive
82 year’s worth of issues available for $4.99 per month.
Esquire has taken a page out of the playbook of many other legacy media brands like Vogue, Scientific American, Rolling Stone, Playboy and others, by digitizing its entire archive, thus opening up a new revenue stream.
In alignment with the brand’s 1,000th issue, Esquire has also introduced its full 82-year archive—Esquire Classic—which includes more than 50,000 pieces of content, with bylines that include the likes of Ernest Hemingway, F. Scott Fitzgerald, David Foster Wallace and Stephen King.
Subscribers will pay $4.99 a month to access the premium website, or $45 annually. The company is offering the first month free, with no further commitments necessary.
Esquire Classic takes a unique approach to surfacing content for its subscribers. Instead of burying all the content into a database-like archive, Esquire teamed up with Shazam to improve discoverability and add curated, contextual references into all of its digitized content. It also partnered with Bondi, who helped Vogue launch its digital archive, the digital agency Cantilever and Piano Media, who developed the paywall architecture.
“For the last few years, we have been actively looking for ways to bring the magazine’s incredible past to life,” says editor-in-chief David Granger in a statement. “And to create new businesses based on the amazing work that’s been done. There is no reason for our past to remain there, locked in a closet. The Esquire archive includes thousands of remarkable pieces of writing, amazing works of art and photography, and penetrating analysis of the most important events of our time. And so much of it, when we resurface it using new and proprietary technology, seems entirely fresh and new.”